RipCode offers on-demand video transcoding solution for iPhone
Posted by Dennis Sellers 
Nov 21, 2008 at 10:00pm
RipCode has announced the availability of on-demand video transcoding for video-enabled phones including the iPhone, T-Mobile G1, RIM BlackBerry Bold and BlackBerry Storm. The coupling of On-Demand Transcoding—a game-changing video delivery technology pioneered by RipCode—with the devices.
On-Demand Transcoding enables content owners and operators to scale multi-media delivery by transcoding video content only when requested, while at the same time progressively downloading or streaming to end user devices. An appliance-based, infrastructure solution, RipCode extends video delivery across multiple channels, without requiring specialized handset applications or video players, and without the need to pre-transcode content for each device, according to Brendon Mills, RipCode CEO. “
An inherent feature of RipCode’s On-Demand Transcoding technology is the ability to support ad insertion and integration with ad networks through an open application programming interface enabling operators to monetize the delivery of on-demand video content. Additionally, RipCode’s Client Detection Application—which accurately identifies the characteristics of a variety of Internet-enabled devices and handsets—lets operators seamlessly optimize video delivery or image re-sizing for the mobile market.
To request an onsite On-Demand Transcoding demo featuring this season’s must have devices, go here.
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Contributor
Dennis Sellers
Dennis has been a newspaper editor/reporter (seven years) and teacher (seven years). He has over 4,000 magazine, newspaper and online articles to his credit. He has also covered the Mac and tech industries for over a decade for such online publications as MacCentral, MacMinute and now MacsimumNews.
